Given that only United States, Liberia, and Myanmar still use the Imperial system. People can Google to work that out"The iPhone 16 Pro Max, for example, is said to measure 163.0 mm tall, 77.58 mm wide, and weigh 225 grams. For comparison, the iPhone 15 Pro Max measures 159.9 mm in height, is 76.70 mm wide, and tips the scales at 221 grams."
So....that's approx. 4 mm and 4 grams.
Translate that into imperial units (you know, inches and ounces) and see how stupid this alleged "increase" looks to your American audience!!