Yes, but they show the difference through still shots. Of a demo with a very fast moving object using motion blur.
I feel like to some extent this is a monitor equivalent of the audiophiles who will buy $100+ audio cables, special amps and speakers, and insist they sound more "natural", the sound "fills the room", even when audio measuring equipment shows no difference, and in fact in A-B testing they can't reliably tell if they are listening on their special rig or on a good-sounding but more pedestrian setup. (Of course in the monitor case, unlike the audiophile situation, there is a measurable difference, at least to a machine recording the screen.)
In other words, I'd LOVE to see some A-B testing, find some gamers, and some other gamers who are sure they need high refresh rates, have them play a few games at different framerates (don't tell them what framerate they are at -- if you tell that type of audiophile which equipment they are listening to, they'll make sure to find flaws in the regular equipment and praises for the specialized kit even if they sound identical.) I would expect many could tell 30 versus 60FPS, a few 60 versus 120, and I doubt in reality anyone will notice above that. But A-B testing would reveal all.
That's cool though! This'll keep some funds flowing into AMD and Nvidia for high-end gaming cards so they (especially Nvidia) don't just decide "screw it, we'll focus entirely on AI and cut out developing graphics cards". And (as people decide their nice card isn't good enough because it can't hit 480hz in whatever games) can make for a healthy supply of used cards for everyone else to buy at a good price and enjoy.